Client
Tags
Date
Jouviance
Photo Manipulation
photography
21/12/2017

Proposed Visual Direction for Jouviance

Following are a selection of visuals we created for Jouviance’s 2018 campaign. From a single grounding element, a radiant cube of glass, we created an entire graphic universe based on the brand as a whole and on the essence of each product’s benefits.

Simple

an element to lead the way; from a minimalist showcasing to a storytelling experience.

Storytelling

where the essence of the product is the ad.

plumping

protection

radiance

preventive

hydration

& full glam

from thumbnail to reality in the refraction of an eye